When the mind is attentive, there is no hurt. When the mind is capable of observing without any reaction, listening attentively, giving all your attention at the moment of discredit, disparagement or insult, completely aware, you will see there is no recording in the brain as hurt or flattery. Then you will see that the images you have built about another disappear completely and there is no recording of any insult, and therefore there is no hurt.